An archaic meme is a very old meme; so old in fact that human biology has shaped around this, and has become inbuilt. Hunger and fear are archaic memes: they are inbuilt abstraction systems, designed to elicit a response. But if we take the notion that memes shaped selection, we can allude to the notion that memes provide a utility to the organism. The organism which initially built in the response heuristic of the hunger meme had a competitive advantage, as the meme drove to consume.
This orthogonal path is a contrary path to the dichotomy posed by modern psychological institutions (are there or aren't there innate concepts?). Reframe the question in terms of memetics and abstraction, and it starts to look like co-evolution.
There is, of course, a limit to this stress test: for example, fear; there is a limit of what fear is in terms of memes and what is mere reaction—for instance a jump shock is a reaction, where as deep set terror is more memetic.
Proto-Amoeba => proto senses => proto memes proto sense => proto abstraction
Proto memes simplify an abstracted ability, such as to "go towards" or "retreat from".